Las Vegas Motor Speedway partnership for myVEGAS.com - PLAYSTUDIOS

PLAYSTUDIOS, a premier game developer of free-to-play casual games for mobile and social platforms, announced a partnership with the Las Vegas Motor Speedway to supply new in-game rewards for myVEGAS players. For the primary time, players may be capable of redeem their loyalty points for a Richard Petty Ultimate Driving Experience and tickets to events on the Las Vegas Motor Speedway.

“We continue to expand our selection of valuable, real-world rewards that talk on to our players’ lifestyles and leisure-time interests,” said Andrew Pascal, CEO of PLAYSTUDIOS. “The Las Vegas Motor Speedway partnership highlights PLAYSTUDIOS’ commitment to providing new and exciting experiences across all kinds of entertainment categories.”

The new Las Vegas Motor Speedway offerings include the chance to ride shotgun in a 2-seat NASCAR race vehicle driven by one of the vital Richard Petty Ultimate Driving Experience professional driving instructors. Players too can redeem loyalty points for reserved seating tickets to the NASCAR Kobalt 400, in addition to complimentary passes to the Neon Garage, which come with unprecedented access to race teams and drivers, unique concession areas, live entertainment, and the Winner's Circle.

“Partnering with PLAYSTUDIOS enables us to advertise our brand through a completely new channel - the increasingly popular mobile and social casino games genre,” said Chris Powell, President and General Manager, Las Vegas Motor Speedway. “PLAYSTUDIOS was extremely successful of their marketing collaborations that engage players with real-world brands through rich storylines, captivating games, and the danger to earn great rewards. We glance forward to our myVEGAS debut and are confident that the game’s loyal audience will enjoy upcoming events and experiences at Las Vegas Motor Speedway.”

myVEGAS Slots and myVEGAS Blackjack are the top-ranking free-to-play casino apps for iOS, Android, and Kindle mobile devices. myVEGAS Slots could also be available on Facebook. These games are the one social casino apps that provides players an opportunity to earn real-world rewards from an exclusive selection of travel, leisure, and entertainment brands including Bellagio, ARIA, MGM Grand, Wolfgang Puck, Cirque du Soleil, Royal Caribbean International and House of Blues. Rewards include complimentary hotels stays, travel packages, cruises, meals, shows, VIP nightclub access, and more.

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