For the past 19 years, Casino Journal has hosted the once a year Top 20 Most Innovative Gaming Technology Products Awards, a competition by which a panel of independent judges grades the cutting-edge qualities of entries submitted by leading gaming companies from around the nation and across the world.

The impartial nature of this contest has always proven popular a number of the casino supplier community and this year was no exception, with greater than 50 products entered for judges to peruse. These entries showed the breadth and spirit of innovation that permeates the fashionable gaming enterprise, and winning products ranged from a specialized roulette ball launcher to skill game concepts for slot machines, forward-thinking kiosk functionality to customer authentication systems, and far more.  

All told, 21 products were awarded Most Innovative Technology Products of 2015 designation, as there has been a tie for 20th place. We wish to acknowledge and thank the judges for his or her valuable time and the diligence in their analysis to come back up with this group of top products:

Warren Davidson, slot director, Coushatta Casino Resort;

Donne Grable, vice president, gaming operations, VCAT LLC; and

Claudia Winkler, president, G.H.I. Solutions.

Top 20 winners might be honored and plaques may be awarded on Thursday, July 14, 2016 on the afternoon keynote address at Casino Marketing & Technology Conference, Paris Las Vegas, where the winners of the Platinum, Gold and Silver Awards will also be announced. An Attendee’s Choice Award, as a way to be determined from votes cast by the folks on the Casino Marketing & Technology Conference, can be unveiled on the awards presentation. These top four award winners will also be featured within the August issue of Casino Journal.

Descriptions of the highest 20 products, written by participants and listed alphabetically by company, follow: 

The Tornado

—AGS

Traditionally within the game of roulette, dealers are on the heart of the sport outcome action which centers at the ball launch. While it may be relaxing and fun to play, some might say the sport lacks the interactive community experience fostered by craps and baccarat foster. That’s where The Tornado from AGS comes in.

In a typical roulette game, the dealer drops the ball right into a 32-inch wheel to start the result action. Instead, in a roulette game powered by The Tornado, a player controls the roulette ball drop with the click of a button. This straightforward technological innovation enhances player interaction by allowing the player to regulate the spin without altering traditional roulette rules or procedures—something never before seen at the casino floor.

Easy and fast to put in without complicated electronics, operators can simply place The Tornado over any traditional 32-inch roulette wheel. Its innovative engineering ensures a really random, secure result with every spin, eliminating human error and giving dealers more time to concentrate on players.

This revolutionary roulette utility device transforms the roulette player experience right into a truly exciting, interactive community by letting players take control of the game’s most exhilarating part—the ball launch.

“The Tornado must be vital in every casino as this can be a great product to draw new players to roulette in addition to adding a groovy new feature for the standard player,” said one judge.

 iDROP-E Table System

—APEX GAMING TECHNOLOGY

Table games are crucial a part of the gaming industry and each casino’s floor, but drop procedures and security has been problematic for plenty of of those operators both within the U.S. and globally. The iDROP-E Table System was dropped at market from APEX Gaming Technology to respond to these kind of needs while increasing player satisfaction.

The iDROP-E Table System integrates a banking industry transactional bill validator (JCM Global TBV) to supply industry leading counterfeit detection while recording all transactions which eliminates potential dealer count errors. It's the only made from its kind to speak through SAS protocol which links to any and all casino management systems, thus providing real-time data collection and reporting. A TITO printer (Nanoptix Paycheck Slim) completes the unit, allowing players to seamlessly transition from slots-to-tables and tables-to-slots, by letting them exchange bills and/or TITO slips to chips and chips back to bills/TITO. Each player on the table may give the dealer their player’s card when entering the game, permitting them to reap the entire program benefits similar to at a slot machine.

In short, APEX has brought cash handling capabilities present in slot machines directly on the table while improving dealer reliability.

“I feel APEX iDROP-E is a real innovation not only for the dealers but for the count team as well, who should now be capable to process table games a lot more efficiently,” a judge said. “Additionally, there's now a bunch for accounting to carry the count team to, making skimming a lot more unlikely.”

Lightning Link

—ARISTOCRAT TECHNOLOGIES

Lightning Link from Aristocrat Technologies is an explosive set of linked games with progressives that experience proven to be a success with players in Australia, North America and Europe, making the sport a really global phenomenon.

Lightning Link has player-selectable multi-denominations, a multi-format jackpot offering that mixes both linked and SAP jackpots, a very good mixture of games that attract a variety of players, a patented new jackpot mechanic for innovative game play and trigger methodology and an intuitive layout that may be easy to be told and play. Lightning Link was created specifically to entice every kind of players—frequent players in addition to more casual gamers, and those that like a jackpot experience in addition to folks who prefer a more entertaining experience. With frequent features and jackpots, the sport keeps players and spectators entertained and energized. The Aristocrat team has up to now developed 10 different Lightning Link base games with an exhilarating number of themes and features.

Multiple denominations call to players of all levels, and players has been shown to like Lightning Link’s four current game themes, keeping players at the fringe of their seats looking ahead to the free games and hold and spin bonuses to strike, especially when a single bonus spin could award multiple progressives and bonus values.

The game involves the ground within the technologically advanced Helix cabinet, and has four fun game themes to make a choice from: Happy Lantern, High Stakes, Magic Pearl and Sahara Gold.

“What I REALLY LIKE about Lightning Link is Aristocrat has made specific games for the link, with math models that bear in mind the progressive payout,” a judge said.

Casino Insight

—CASINO CASH TRAC

The commercial casino industry has become part of the mainstream entertainment economy in U.S., and the increased competition from this larger market has CFOs and CIOs constantly looking for greater business efficiencies while continuously examining the goods they purchase inside the gaming enterprise. These products consistently have limited reporting and are built on quite a lot of technologies and database platforms—dramatically reducing the price of the knowledge. Revenue audit, fraud protection, customer relationship management and lots of other tasks become extremely difficult because they're drowning in data.

Casino Insight from Casino Cash Trac captures financial transactions within the cage and vault, after which merges data from all of the systems inside the enterprise right into a best-of-breed analytics tool. This includes CMS, F&B, banking machines (kiosks, recyclers, cash dispensers) or even promotional kiosks. So, in essence, Casino Cash Trac can reduce the chance of each technology decisions a CIO has made or will make.

This gathering and integration of knowledge also helps operators devise successful short- and long-term management and growth strategies. While there are products in the market that may capture cage and vault transactions data, only Casino Insight and its Casino Audit System (CAS) module parse and analyze every data point from cage, vault, player, slots, revenue audit the entire method to accounting.

“Most data analysis products have a focal point on marketing and business intelligence… the Casino Insight product gives CFOs and CIOs powerful tools for his or her own use,” a judge said.

Everi Bet

—EVERI HOLDINGS

Everi Bet is the sport changing bet configuration system that provides casino operators the ability to optimize the gaming floor for optimum returns.

Everi Bet creates a brand new technique to make the similar slot game available at numerous different options for minimum bet by changing the paytable in preference to the normal approach to changing the paylines. With Everi Bet, casino operators can easily configure minimum bet, max bet, collection of bet levels and progression of bet multipliers. What sets Everi Bet aside from the contest lies in its balanced math model. Unlike competitors’ games that achieve different minimum bets by varying the selection of paylines accordingly, Everi Bet preserves a game’s hit rate by keeping the unique choice of lines. This permits the sport to keep up its intended volatility, giving casino operators the ability to customise the sport without compromising the entire gaming experience for players. In addition, each Everi Bet-enabled game title is obtainable in natural low-, mid-, and high-denomination configurations.

“The ease and straightforwardness by which you'll switch the sport is awesome,” one judge said. “Everi has found out that bet doesn't must equal line configuration. It’s so simple as making the bet configurable to where the player is comfortable wagering.”

BRAVO Pit – Chip and Card Detection System

—GENESIS GAMING SOLUTIONS

Simply put, BRAVO Pit – Card & Chip Detection (CCD) System is a sophisticated table game player ratings and management system designed to trace play using correct hand counts for more accurate player reward calculations.

The system utilizes cutting-edge, hand count sensors that are placed in appropriate spots at the table for every respective table game variation. The BRAVO Pit – CCD System then captures the real hand count and proposition bet play of people. As a result, “time played” is not any longer an element in making a rating for a customer. By utilizing actual hand counts along with the dealer check-ins and supervisor updates of live ratings in place of estimated figures, a real theoretical value may also be put on individual rated sessions.

With this patented system, casino management can track any proposition or bonus bet on a table game by placing a sensor under the specified side betting area. Since casinos pay handsomely for prop or bonus bet games, tracking the utilization of those bets can validate or negate the associated fee related to the sport in addition to measure customer participation. Along with tracking and analyzing proposition and bonus bets for purposes of game evaluation, proposition bet play will also be tracked by customer and utilized in the customer’s rating profile. Consequently, players can also be assigned a real theoretical win value according to base and proposition bet wagering.

“The ability to trace side bets on table games gives casinos the facility to correctly reinvest in players,” a judge said. “Players would take advantage of accurate tracking, particularly on high house edge side bets on a low hold table game.”

PowerHost CRM

—HARVEST TRENDS

PowerHost CRM was designed by player development experts as a contact management system for casino hosts. It has the entire features of a generic contact management system equivalent to tasks and notes, but it surely also has gaming-specific features corresponding to preferences, gaming profile, recent comps and offers.

Beyond this, the entire objective of PowerHost CRM is to offer each casino host with a technique as a way to help them to satisfy and exceed their goals. PowerHost also enables the chief to set and measure team goals.

In turn, management can monitor whether each host is definitely following up at the recommendations. Everyone knows that people change their behavior in the event that they know management knows their actions and results. With the press of a link, a casino host can record that they have got contacted a guest by phone, by text or in person.

Without PowerHost CRM, a number is inclined to deal with their very own coded players but no single host works 24/7. With PowerHost CRM, a number is given credit for caring for the entire valuable players on their shift. The guest experience improves when every casino host receives credit for caring for that valuable guest even if it's their coded player.

PowerHost CRM is a collaborative tool designed to be a “Facebook” for all guest-facing employees including the pit boss, guest services, club manager and more.

“Automatic updating of goals, accountability of tasks, and convenient contact recommendations are the most efficient features of PowerHost CRM,” a judge said.

IGT OnPremise

—IGT

International Game Technology’s IGT OnPremise is the primary integrated mobile technology solution that permits players to wager through a single mobile app anytime within set boundaries of a casino and play with virtual currency after they exit the valuables. It modernizes the gaming and sports betting experience by delivering cross-platform customized game content and services directly through a player’s mobile device.

The interactive gaming solution is full of exclusive technology to improve the player experience and optimize gameplay. Customers can leverage the innovative mobile app’s complete compatibility, which supports all kinds of smartphone and tablet devices while accommodating to ongoing advancements within the tech industry.

IGT OnPremise is redefining the mobile gaming experience, providing a continuing interactive app for players to enjoy within the casino and when they exit the valuables. Within the casino, the mobile app offers players a number of features to improve their experience while visiting a casino resort. OnPremise can easily be downloaded during the casino’s collection of online channels by entering a ‘Player ID’ to start navigating throughout the user-friendly interface. Players can conveniently play favorites like slot, table, bingo and poker games, and place sports bets on their interactive device from any location throughout the casino resort.

Once players exit the property, OnPremise reconfigures to play-for-fun, a novel feature that allows players to continue enjoying social game themes for virtual currency gameplay.

“Any casino in search of an on-site mobile wagering solution should take a fair have a look at OnPremise to look what it also offers players off-site,” a judge said.

Spin Ferno

—IGT

International Game Technology PLC (IGT) is enhancing the casino slot tournament experience with Spin Ferno, the company’s latest advancement in integrated tournament solutions. Spin Ferno enables single or multi-site slot tournaments on IGT’s celebrated S3000 and CrystalDual cabinets, and is the world’s first automated tournament technology system for a spinning reel cabinet.

Spin Ferno electrifies the casino floor with its advanced tournament capabilities, fueled by IGT’s Tournament Manager 5.0 system. The excellent systems solution provides operators with quite a few innovative gaming solutions that come with multi-site tournament capabilities, quick and simple transition from coin-in to tournament mode and other unique services to drive player engagement and streamline efficiencies at the casino floor. As opposed to installing a tournament technology at each individual property, operators can install Spin Ferno at a central data center for tournaments that may be leveraged at multiple properties as needed. This also reduces the desire for meetings with individual property slot directors and IT leaders.

Tournament Manager 5.0 also offers an immensely flexible system that allows operators to quickly and seamlessly switch cabinets from cash games to Spin Ferno tournament games within minutes. In addition, if the operator also has IGT’s patron management system, IGT Advantage, Spin Ferno tournament registration and enrollment is straightforward. Players can insert their player loyalty card in an S3000 cabinet to register and enroll for Spin Ferno.

Participants can enjoy dynamic real-time leaderboard updates within the games’ top boxes. Operators can post these real-time updates on monitors within the property to generate buzz and create floor-wide excitement and awareness concerning the tournament.

“IGT has caught as much as and surpassed the sector with Spin Ferno,” a judge said.

Infinity Skybox

—INCREDIBLE TECHNOLOGIES

Infinity Skybox from Incredible Technologies (THIS CAN BE A) premium product that heightens the company’s Infinity U23 cabinet with the addition of an integrated 55-inch vertical monitor.

Infinity Skybox was created with casino operators in mind because the cabinet utilizes a modular design leveraging IT’s patent-pending Simple Sign Display Kit technology to secure the display right to the cupboard itself, meaning no sign jacks or heavy installation process is needed. The signage is comfortable to the player sitting directly under it and will even be seen from patrons around the casino floor as exciting bonus events and progressive meters are brightly displayed. The versatility of the Infinity Skybox is perfect as stand-alone or in a big bank format with linked progressives and will be simply converted to core IT content.

Infinity Skybox isn't just a brand new cabinet; it really is a brand new state of mind. Infinity Skybox gives the look of a jumbo cabinet, without the huge floor footprint. IT has also leveraged proven math models and player-favorite games as launch titles for the cabinet, increasing game recognition and time on device. Infinity Skybox is a transparent example of ways IT'S designing with the operator in mind.

 “Infinity Skybox looks unlike the rest at the floor and the performance is outstanding,” said a judge. “IT is an organization that listens to feedback from the industry and is in a position to create great new concepts very quickly.”

Pulse Arena

—INTERBLOCK

The Pulse Arena from Interblock is an immersive, multi-sensory environment designed to provide established electronic table game players a thrilling new wagering experience, while attracting the following generation of players to the casino floor.

Delivering a hybrid experience of entertainment, gambling and social interaction, the heart beat Arena may also be themed to draw any form of player. Operators can arrange the heart beat Arena to create a dynamic vibe, offer tournament functionality or educate beginners. Operators may even flip from side to side through themes to fulfill changing needs through the week or over weekends. Dealers are entertainers within the Pulse Arena—helping to drag in Millennials by making a night club atmosphere on a casino floor. Interblock has developed unique dealer assist software that runs on an easy-to-use console, allowing dealers to concentrate on the players and their fun.

Central to the heart beat Arena is a video wall that delivers high-impact visual motivation stretched across all LCDs. Attention-grabbing lighting tricks take advantage of this impressive display.

This lounge offers an infinite collection of possible designs to fulfill each casino’s needs. With no less than 35 connected play stations, Pulse Arena lets casinos create without equal gaming hot spot.

“Interblock has not only created an excellent gaming product… they have got taken it much further, understanding players are searhing for more,” a judge said. “By incorporating the product right into a multi-sensory experience, Interblock provides casino operators a whole solution in place of just terminals connected to table games.”

StarBar

—INTERBLOCK

Beautiful and skillfully designed to maximise casino space, the StarBar from Interblock is a great solution for keeping gaming going even if players hit the bar for a refreshment break. It offers the entire video poker classics in addition to player favorite Interblock games similar to roulette, craps, blackjack, baccarat, sic bo and more. The games also feature many fun and exciting side bets, an influence Meter Bonus system, which shows the success percentage to the player, and Interblock’s exclusive Simultaneous Bet Prevention Technology.

StarBar is straightforward to put in into any existing new bar counter, and will be customized to fulfill the original requirements of any gaming establishment. The innovative play station has its own internal random numbers generator, meaning it may be used as a standalone bar-top gaming machine and/or be connected to external generators to play Interblock dealer-assist, multi-player video or automated games. For video poker games, StarBar features auto-hold and double-up. The games feature many fun and exciting side bets and an influence Meter Bonus system, which shows the success percentage to the player. The ability Meter can be used as an external bonus feature organized by the casino.

StarBar may be equipped with Interblock’s exclusive Simultaneous Bet Prevention Technology, which protects the home from players who're racking up valuable points as a result of revenue-neutral playing.

“The ability of StarBar to be connected to automated table games, dealer assisted games, multi-player games or used by itself using the in-built RNG really makes this game stand out,” one judge said.

Customer Authentication

—IOVATION

Fraudsters committing identity theft and account takeover can hurt both users and online businesses alike. To combat this threat, many online businesses use authentication techniques that depend on personal information or a chain of questions that may make for a poor customer user experience.

iovation has an answer to both these problems. The company’s new service, Customer Authentication, verifies a user’s identity through their very own device (behind the curtain and in real-time) and adds an extra layer of defense. As opposed to coping with often frustrating or tedious authentication questions, the user can register their device to an account (“remember this device”) and feature an almost frictionless online experience. By implementing Customer Authentication, online businesses can reduce unnecessary challenge questions at login; strengthen authentication for each login attempt, not only high-risk activities; authenticate without friction for patrons; and complement or substitute other step-up authentication. Authentication can easily be applied at any point a customer interacts with a web-based business including account registration, login, payment and more.

iovation’s authentication technology uses strong device recognition independent of cookies across desktop and mobile devices. Note that Customer Authentication (formerly device-based authentication) was only introduced to the market in 2015 and already has material interest from multiple gaming operators. Several companies, including those within the iGaming space, have recently completed integration and are sending transactions to iovation.

“Operators wish to ensure critical information is kept secure while limiting the aggravation for the tip user,” a judge said. “iovation’s Customer Authentication seems like a product that may do exactly that.”

Concerto Video Slot Machine

—KONAMI GAMING

Konami Gaming’s new Concerto video slot machine uniquely leverages an array of latest technology components to be able to best utilize the scale of a regular upright machine for the best entertainment and value.

The hardware and software components of Konami’s Concerto video slot was expertly engineered to advance the cinematic entertainment effect and attraction of a normal upright machine to be able to engage casino audiences. The cupboard was designed in response to thorough research and shut counsel with some of the nation’s leading industrial design firms to mix modern design elements with advanced technologies for the optimal contemporary patron experience.

The cabinet was created with product features that address player engagement on a deeper level. For example, Concerto holds the most important screen size in its class with two edge-to-edge displays for seamless visuals and boosted animation. Although larger than any standard video slot before, these screens maintain the operational convenience and practicality that operators expect from an upright machine.  As an industry first, Concerto also includes a proprietary DynamicDash button panel that transforms game play into an engaging, sensory experience.

These digital advancements are supported by Konami’s new KP3+ platform. Introduced for the primary time on Concerto, the improved processing power of KP3+ allows the cupboard to support custom digital theme elements from the topper display all the way down to the button deck with high-resolution graphic output.

 “The 27-inch monitors bring a brand new pop to Konami that it has not had before,” in line with one judge. “Additionally the dynamic button panel brings the sport to the players’ fingertips with excellent graphics and integration into game play.”

QuickJack NEO

—NRT TECHNOLOGY

NRT Technology is a pacesetter in cash access and self-service kiosks for the casino industry, and latest flagship model revealed on the 2015 G2E is the most recent rendition of the renowned QuickJack pedigree. The QuickJack NEO shares the enduring exterior design of the successful QuickJack 2, however the internals are all new. The design of the NEO is filled with innovations that concentrate on security, cash access innovations, ergonomics and efficiency. These include:

Contactless Transactions: In preparation for the future, NFC and barcode scanner technology is obtainable at the NEO to support contactless card transactions, and cardless mobile wallet transactions.

Cash Dispenser: The Wincor Nixdorf CMDv5 CINEO cash dispenser has integrated TPM (trusted platform module) encryption technology. It is a security protection to forestall hijacking of the money dispenser component.

Dynamic Marketing: An innovative strategy to use directed advertising. The brand new 22-inch portrait oriented touch screen allows a rich user experience with fluid animation, the extra screen space is used to play full motion videos correspond to transaction type and value.

Ergonomic Design: NRT have been taking note of the casino operators and implemented helpful features akin to an interior LED work light; an internal LCD screen for servicing employees; a spill guard to forestall liquid entering in to the cupboard and damaging components; or even the small details similar to a spring mounted cassette handle, allowing two cassettes will also be carried with one hand.

“QuickJack NEO is forward thinking,” one judge said. “It anticipates cashless (Apple Pay, Samsung Pay) and other bar code / QR code apps.”

Beverage Ordering Service System (BOSS)

—SCIENTIFIC GAMES

The Beverage Ordering Service System, or BOSS, from Scientific Games is a product that works on a large number of levels from front of the home to the back of the home. BOSS allows customers to reserve drinks on the touch of a button, helps staff fulfill drink orders speedily and assists marketing teams in optimizing the facility in their loyalty programs.

BOSS works on the player level via the crisp and bright iVIEW screen, allowing players to scroll through drink selections, personalize drink selections and create their custom order, all while playing their base game.

Once drink orders are made by players, they're automatically routed to the BDS (beverage display station), and the “progress bar” begins on the bottom in their screen. This bar indicates to the player that their beverage order was received, and offers them the facility to trace the progress in their beverage until it's brought to them at their seat. The BDS is a touchscreen application that sits behind the bar, similar to some degree of sale system. This application provides the bartenders and servers the power to view the drinks intimately as they arrive in from the casino floor.

Even more impressive, BOSS is obtainable via an app that may be loaded onto an iTouch or iPhone device that are conveniently worn at the server’s wrist. This selection allows servers to create drink orders for both slot and table customers.

“I love this product!” a judge said. “BOSS takes the randomness and inconsistency out of the drink ordering equation, and correct use can dramatically reduce or eliminate drink service complaints from the casino floor.”

i-Deal Plus

—SCIENTIFIC GAMES

Introduced in 2007, Shuffle Master’s i-Deal single-deck shuffler brought a brand new level of speed and accuracy to single-deck games like our Three Card Poker brand and other specialty table games. The i-Deal shuffler also offers an unprecedented level of security and key features including card recognition technology, fast, efficient operation and a low-profile design. The brand new i-Deal Plus from Shuffle Master offers enhancements to all of those key features and more.

Featuring a front-mounted display, casinos can now show game logos, table limits, paytables and videos without added signage, taking table game marketing to all new levels right on the table. An all-new on-board printer allows casinos not to only recall winning or disputed hands but in addition print out verification right on the table. This added feature means extra efficiency and game integrity for unmatched table game security. The safety card feature and redesigned output tray also help to virtually eliminate “flashing” the outlet card, further protecting game integrity.

One of the fastest single-deck shuffler at the market, the brand new i-Deal Plus helps operators grow revenue by increasing hands per hour and enhances productivity by eliminating game downtime due to hand shuffling, delivering significant cost savings to customers.

“I really just like the on board printer that permits for hand recalls without the surveillance review or having to run back the cards,” one judge said.

Space Invaders Evolution

—SCIENTIFIC GAMES

Space Invaders Evolution from Scientific Games takes classic arcade and slot gaming to a complete new place with skill-based play.

Showcasing three jackpots, the skill-based Space Invaders Bonus and free spins, players can choose a guaranteed bonus or put their skills to the test in a game of Space Invaders. Skill-based bonuses are determined by what number of aliens the player can shoot down with their space ship and avoiding missiles to earn jackpot points.

Space Invaders Evolution, released under the WMS brand, is housed within the BLADE S32 cabinet, is adorned with brilliant recreations of the unique Bally/Midway art and sound. The cupboard features two dual 32-inch screens within the sort of the company’s Metascreen technology. The high-definition displays deliver a premium, high-impact “wow” factor to any slot floor while providing superior player readability.

The cabinet also features an ergonomic, 10.4-inch, tablet-style button panel with a multi-touch screen for accurate inputs and improved gameplay integration. That is where the distance Invaders controls live.

Space Invaders Evolution features six reels, 60 lines and a 500 credit max bet with a three-level standalone progressive for skill players.

“This product will attract both Baby Boomers who grew up with Atari and Gen Xers and Millennials searching for a ‘skill-based’ game,” said one judge.

TwinStar slot cabinet

—SCIENTIFIC GAMES

Scientific Games latest slot offering is the brand new TwinStar cabinet which mixes the most productive technology from both Bally and WMS. This for-sale cabinet supports Bally- and WMS- branded content, giving casino operators more game content.

Scientific Games has also developed exclusive new game titles for TwinStar to exploit the processing power of this trailblazing new platform. Game themes include player-favorite Bally and WMS brands equivalent to Gold Fish, Quick Shot and Zeus, at the side of exciting new games like Steam Dream and Hot Blooded.

Innovations featured in this new cabinet include the brand new ArgOS state-of-the-art operating platform that permits games from WMS and Bally to be played on one machine; the facility for casinos to customise their game offerings to the tastes and trends in their players; the award-winning iDeck button deck by offering a 150 percent larger area for player interaction; dual, 24-inch HD screens showcase beautiful graphics and gameplay; a 22-inch full HD digital topper offered in two distinctive styles that incorporates chrome details and edge lighting; and an enhanced digital sound package.

“We must have more products like this that ‘merge’ the most efficient of the most productive that a manufacturer offers,” a judge said. “Cabinets are expensive... having a big game library of both WMS and Bally titles to be able to run on a single platform is a win-win.”

SSNAPP Casino

—SOCIAL MEDIA GATEWAYS

Social Media Gateways is the developer of SSNAPP Casino and social intelligence solutions. SSNAPP is the primary platform that gives social intelligence, engagement automation, gamification and predictive intelligence for optimizing customer engagement in one solution.

SSNAPP solves the missing social intelligence challenge to the dear guest/player profile. Historically casinos are the most efficient within the business at knowing who their customers are and in addition for his or her ability to include highly-sophisticated tools to regulate Big Data and enable higher-accuracy in their target markets. With SSNAPP casinos may be able to combine the present data from their casino management system with SSNAPP’s social data. SSNAPP allows the business to grasp their social audience and what drives them to have interaction. The answer also provides a whole picture of the guest/player’s profile and their network of friends to unlimited levels with predictive analysis and life-time value. This capability allows operators to look essentially the most complete and accurate customer profile available to today’s market, along with increasing monetization.

“Casinos want to up their game with reference to social media engagement and SSNAPP looks as if a useful tool for that,” a judge said.

Tangam Academy

—TANGAM GAMING

Tangam Academy is a revolutionary new technology that has helped advance table games yield management knowledge to over 3,000 table games personnel across the world.

The first of its kind for the table games industry, this online self-paced learning platform allows users to profit from learning at their very own schedule, pace and setting. Built with Tangam’s wealth of experience in data science and table games analysis, Tangam Academy was launched in 2015 to supply a pretty good understanding of the science and math that drives yield management decision making.

Open to anyone around the globe for free, Tangam Academy empowers table games employees with the data they should achieve success of their roles, and driving business outcomes that promote the shopper experience and increase table games profits. The educational modules provide in-depth understanding on topics starting from player behavior to dynamic management. A BRAND NEW mathematical model is introduced that outlines the complex relationship between all of the variables that affect table profitability. Each variable is explained with simple examples and the participant is tested on the end of every lesson to check their knowledge before moving directly to a more advanced concept.

Throughout these modules, participants discover ways to use data to control table yield. Furthermore, they understand a knowledge driven technique to measuring the performance of table games.

“Tangam Academy is the easiest tool for casinos to show some basic and more complex principles in relation to yield management on table games,” said a judge.

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