Microgaming has created a brand-new identity for its corporate social responsibility (CSR) initiatives.
Microgaming PlayItForward is the official name for Microgaming’s extensive CSR programme. It encompasses all aspects of the award-winning technology company’s activities in health, sport, education, charity and community. This includes initiatives corresponding to its ambassador programme, backing of local sports teams and sporting events, and the recently launched education bursaries scheme.
The well-established Microgaming Health & Care Trust will even reside under the PlayItForward umbrella, however it will remain an independent body, continuing its remit to supply support to Manx-registered charities and native health or social care projects. Founded in 2002, the Trust is the easiest example of Microgaming’s support for the local community, having contributed over £800,000 to date, enabling over 90 donations to be made locally.
Microgaming’s CSR programme is growing, and as Microgaming supports more events, organisations, charities and individuals, PlayItForward is anticipated to determine itself as a formidable force for social good both at home and additional afield.
Roger Raatgever, CEO of Microgaming, comments: “We’ve been supporting our area people for over a decade, but we’ve often done so within the shadows. Stepping into the spotlight, Microgaming PlayItForward will let us combine all of our efforts and resources for the greater good. As public awareness increases, so too will opportunities to offer help where it's needed the most, that's exactly why we consolidated our CSR practices right into a single identity. The Isle of Man is our home and we're only too happy to offer something back.”
More details about the initiative are available at the Microgaming PlayItForward website.
Read More... [Source: Gaming Industry News]
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