This finding, a part of the Wave 2 of latest Jersey Player Survey conducted by Commercial Intelligence in June 2014, means that regulated iGaming have been effective at bringing a younger player demographic to bricks and mortar gaming establishments.
The data released in two stages in February (Wave 1) and in June (Wave 2) reports other positive effects of iGaming regulation within the state, most significantly a vital decline in proportion of these playing on non-approved sites, with a discounted 16 percent of players declaring in June that they kept loyal to the sites that they had been using before November 2013 against the 24 percent in February.
The findings in both Wave 1 and Wave 2 reports provide a sign of the way U.S. online gamblers behave across a large number of platforms, including laptop, smartphone and tablet, what games they decide to play, how they reply to various incentives and marketing initiatives, which brands they're loyal to, how they rate customer services and what problems they encounter when gambling online.
More information at the Wave 1 and Wave 2 New Jersey Survey Reports can be found at www.commercialintelligence.info.
Read More... [Source: Gaming Industry News]
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