Online poker has seen phenomenal growth during the last few years with millions of Indians taking over the game and challenging themselves towards achieving success. Tapping into this trend and growing popularity for the sport is Pokernation.com, India's latest online poker playing site that may be dedicated only to poker. After having sharpened its teeth in lottery, Playwin makes its foray in online gaming with Pokernation that may be aimed toward popularising this game of skill and providing a singular platform for players to be told this fascinating game, compete with other players online and enhance their skills through championships and tournaments.

Unlike every other gaming platform in India, Pokernation launch may be supported by an intensive communication and activations campaign within the launch phase, with a focal point on popularising the sport amongst non-poker players and girls (it's estimated that just about 25% of poker playing audience comprises of ladies and growing) . As part of this campaign, Pokernation has already conducted over 25 workshops and tournaments across major corporate campuses and universities within the beta stage, and plans to conduct over 100 workshops and tournaments by December 2016. The workshops can be used as training tools at corporate campuses for 'Leadership and Negotiation Skills' coaching. At the digital front, a chain of engagement campaigns may also help the emblem recruit its community and spread awareness concerning the platform. Some of the major thrusts of the selling efforts may be training and teaching poker through personality-led tutorials.

Sree Ram Somayajula , AVP - marketing - Pokernation.com says, " Aside from its single-minded deal with the game of poker, what sets pokernation.com excluding other players available in the market may be it's emphasis on teaching the finer nuances of the sport to beginners and amateurs alike, and providing them with a platform to experience the sport in all its varied colours."

Some interesting insights came to fore within the pre-launch market study conducted by Pokernation that clearly defined the desire and set the trail for marketing the platform in India. Through a multi-city 'teach-learn-play' model, the logo conducted free poker tournaments to check the passion and gauge the poker knowledge of the youth about this game and test their abilities at decision-making and skilful thinking. After interacting with over 5000 teens from Mumbai to Delhi to Punjab to Indore, the logo had a reason to believe that a new narrative is steadily developing in India's burgeoning e-gaming world. "We identified the desire for teaching the game because the primary task for ourselves. This after which giving people the chance to compete against one another in live tournaments and sharpen their skills, will form the focal point of our efforts within the coming few years,"adds Gautam Thawani, Business Head - PokerNation.com.

The design, UI and playing experience of pokernation.com is themed at the grandeur of professional tournament play replete with an experience so as to be markedly different and engrossing for each player.

Read More... [Source: eGaming]