TraffGen announces that Novomatic’s Casino Admiral property has deployed its Hub Pro marketing platform.  Casino Admiral will use TraffGen’s system to interchange and enhance all marketing and in-property reporting, marketing tools and player development management. Additionally, Casino Admiral would be the first European installation of TraffGen’s PromoBeacon player tracking and engagement product which will provide real-time player tracking inside & outside the casino, whilst enabling players to redeem loyalty points anywhere within the casino.

Stuart Kirkpatrick, general manager, Casino Admiral Gibraltar commented “TraffGen’s product is the primary marketing platform that allows us to regulate all marketing and player development campaigns from a single place. The unified view of our players will enable us to enhance our marketing effectiveness and ROI on spend.”

Casino Admiral would be the first European casino to implement an absolutely holistic marketing system and is step one as Novomatic expands its use of TraffGen’s products in Europe.

Andy Caras-Altas, TraffGen CEO said “Working with this kind of unique casino as Admiral is a brilliant first step in our expansion outside our core US casino market, into Europe. A REAL convergence environment, this is a perfect casino to profit from the Hub Pro platform and of TraffGen’s marketing services team. We're proud to now have business in Europe, NAmerica, Asia and Africa and to ascertain ourselves because the convergence marketing market leader.”

Read More... [Source: Gaming Industry News]