As announced by Full Tilt on Tuesday, the room has decided to not renew its sponsorship contracts with Sweden's Viktor "Isildur1" Blom and Denmark's Gus Hansen.
"We can confirm that Full Tilt’s sponsorship of Viktor Blom and Gus Hansen has expired," a spokesperson from Full Tilt told PokerNews. "WE WISH to pray Viktor and Gus the entire best of their future endeavors."
Rumors about changes within the relationships between Full Tilt and the 2 players started late last week, after the poker site launched a brand spanking new version of its website without a visible reference of Hansen or Blom.
"This follows a year-long review of the whole Tilt brand and a call to transport clear of pro-centric advertising to concentrate on the experiences and stories of the majority of our players," the room's spokesperson continued.
The decision not to renew Hansen and Blom's sponsorship contracts comes several months after Tom "Durrrr" Dwan decided to not be a part of the room's pro team "The Professionals."
"Full Tilt will celebrate the excitement, fun, and intrinsic delight in playing our poker, blackjack, roulette, and slots games," the spokesperson went on, hinting at a few of Full Tilt's future plans. "A BRAND NEW TV campaign will launch imminently, representing this new approach. There'll be more news in this later within the week."
The divorce between Hansen, Blom, and whole Tilt marks a brand new milestone within the moment the arena of poker sponsorships appear to be living presently. Earlier this month, partypoker decided to chop ties with two-time World Poker Tour champion Marvin Rettenmaier, and that came right after Ultimate Poker decide to cut quite a few sponsored players and parted ways with Brent Hanks, William Reynolds, Phil Collins, Jeremy Ausmus, and Jason Somerville.
Cuts within the sponsorship deals came about within the other room owned by Amaya Gaming, as PokerStars recently ended contracts with Marcel Luske, Alex Kravchenko, Joe Cada, Jose "Nacho" Barbero, Angel Guillen, and Humberto Brenes.
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