888poker, the world's second largest real-money online poker room, inked a two-year care for Svenska Pokerförbunde, otherwise referred to as the Swedish Poker Federation, to host the net component to the Swedish Poker Championships referred to as Poker-SM.
The Swedish Poker Association was founded in 2004 as a nonprofit association with all revenue, including membership dues and company sponsorships, earmarked for promoting poker's status in Sweden.
Each year the association hosts both a web based and live poker festival available exclusively to Swedish residents only. Rational Group, the landlord of PokerStars and entire Tilt, hosted both the net poker series and satellites to the live portion for the past few years.
Mauritz Altikardes, CEO of Poker Event, the Poker-SM coordinator, shared his excitement about joining forces with 888poker for the following two years.
"I'm very excited that 888poker is becoming our partner for the approaching two years," Altikardes stated. "I FEEL that that is exactly what the Swedish Poker Federation needs, a committed partner that wishes to support the web community and grow with it."
This year's Poker-SM online portion on 888poker will feature 12 events going down from May 24-30, headlined by the two-day $160 PSMO Main Event on May 29-30. The PSMO Main Event will give Swedish players numerous action with a deep-stacked structure with 20,000 starting chips and 30-minute blind levels. The winner won't only claim the lion's share of the prize pool, but can be awarded with a ticket to this year's PSMO live event in Malta worth €750.
Also included within the dozen-event schedule are two satellite tournaments on May 24 and should 27 where players will compete for a minimum of two guaranteed seats into the PSMO Main Event for an extremely low $5.50 and $12 buy-ins, respectfully.
While previously many poker variants were featured within the online element of Poker-SM, this year might be slightly different. Most events will feature the most well liked no-limit hold'em poker variant. Also included are three events in other poker variants including pot-limit Omaha, pot-limit Omaha hi-low, and a combo event featuring no-limit hold'em and pot-limit Omaha.
Buy-ins for all of the events are inexpensive to draw as many Swedish players as possible with non-satellite side events starting at a price of just $25. Additionally, the schedule kicks off with a freeroll on May 24 where the winner will walk away with a ticket to the 2016 PSMO live event in Malta.
You can take a look at the entire schedule of events at the Svenska Pokerförbunde website.
Throughout the year, 888poker has shown its commitment to growing poker in local markets. The newest partnership with the Swedish Poker Federation isn't any different, with the net poker site stating in an announcement that, "The collaboration may also help support and strengthen the logo in Sweden, marking a vital milestone in 888poker’s activity within the Swedish poker industry."
The partnership follows three other big strategic collaborations involving 888poker earlier within the year.
First 888poker showed its commitment to the British poker community by inking a 12-month care for Aspers Casino Westfield Stratford City in March whereby branding is prominently displayed in a single of London's largest poker rooms.
In the similar week in March, 888poker committed itself to the large Russian and Eastern European poker communities by announcing a strategic partnership with the Russian Poker Tour whereby the positioning will host many online satelites to qualify hundreds of players for various RPT events within the region.
Just last week, 888poker immersed itself within the German poker marketplace inking a year-long care for Europe's largest poker room, King's Casino Czech Republic, to sponsor the German Championship of Poker and the Deutsche Poker Tour.
In addition to those partnerships, 888Live hosts many events all over the world offering huge guaranteed prize pools for low buy-ins. Aspers Casino can be hosting a 888Live Local Series starting on April 28 followed by 888Live Costa Brava poker festival on May 18-22, where both 888Live and 888Live Local events will shower players with huge prizes.
This isn't to mention that 888poker is solely focused locally. The deals with Aspers, the RPT, and King's Casino will also engage many players around the globe because it isn't only local players that participate. Additionally, in February, 888poker again announced it's going to return because the general partner for the largest poker festival within the world, the arena Series of Poker.
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