PokerStars bought Cecure, an organization that develops mobile gaming software, because the online poker operator prepares for the growing boom in mobile gambling.

As a way to best expand its online gambling operations into new areas, PokerStars is preparing for mobile gaming by purchasing Cecure Gaming. Cecure is a software developer that specialize in gaming over mobile devices.

Cecure already operates its own mobile gambling brand, Aces Royal, and the purchase of the corporate is seen as PokerStars' first move in bringing its online poker kingdom to cellphones and other mobile outlets.

Cecure were seeking a buyer, having suffered poor customer development in the course of the recession. No financial details of the deal were released.

"Accessing buyers and investors within the gaming market is notoriously difficult," said a Cecure spokesman. "WE'RE delighted to has been in a position to secure a deal for the sale of those assets."

While mobile gambling isn't available within the US, European markets are rapidly growing for the best type of gaming. PokerStars has perhaps the highest brand online, and corporate officials need to make sure they stay sooner than market changes to advance their brand.

Published on November 17, 2009 by A.J.Maldonado

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